Tag Archives: safety

Nielsen AutoTECHCAST Report Shows Growing Interest in Auto Technology and Safety

summer convertible driver - man and woman - Nielsen AutoTECHCAST report

The 2016 Nielsen AutoTECHCAST report, released on August 24, showed that consumer interest in auto technologies and safety features is growing as more and more vehicles come equipped with these features. The report surveyed 11,886 US consumers over a month in March and April of this year.

In order, Nielsen found that consumers care most about safety technology, then connectivity, then comfort and convenience, driver assistance, and fuel efficiency. Consumers showed the most interest in rear-vision cameras and collision and blind-spot detection and prevention systems.

The AutoTECHCAST report also found that 53% of drivers believe the auto industry is doing a good job in developing features that improve safety and reduce driving distractions. 73% of drivers said they are much more likely to purchase a vehicle with blind spot detection and similar features than one without. Consumers are also starting to care more about the reputation of the company they’re buying from.

The survey also found that connected car features are one of the least-known parts of auto technologies, with a third of respondents not knowing they existed, and millennials being the most interested generation in new car technologies. Overall, though, US drivers know more about cars and new technologies in 2016 than the last three Nielsen surveys have indicated.

Stay Safe with These Winter Driving Tips

winter driving tips - snowy tires

Nearly every region of the United States has already seen a strange and erratic winter in terms of weather, with conditions ranging from balmy 65-degree days when it should be closer to 20 to tornados to ice storms. Whatever the weather, here are a few winter driving tips to keep you and all your passengers safe this season:


  • In heavy snow, make sure to accelerate and decelerate gently to avoid skidding and maintain traction.
  • Drive at a slow and steady pace. Nothing increases the chances of an accident like high speeds, and high speeds plus bad weather certainly don’t mix nicely.
  • Make sure you have a safety kit somewhere in your car. Be sure it includes: flares, motor oil, basic tools, a blanket, a small shovel, basic provisions, and jumper cables.
  • Tie a bright cloth to your antenna or roof rack. This could help other motorists spot you during heavy conditions.


The last of our winter driving tips might seem obvious, but we think it’s worth stating: if you don’t need to be out on the road, just stay home.