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Nielsen AutoTECHCAST Report Shows Growing Interest in Auto Technology and Safety

summer convertible driver - man and woman - Nielsen AutoTECHCAST report

The 2016 Nielsen AutoTECHCAST report, released on August 24, showed that consumer interest in auto technologies and safety features is growing as more and more vehicles come equipped with these features. The report surveyed 11,886 US consumers over a month in March and April of this year.

In order, Nielsen found that consumers care most about safety technology, then connectivity, then comfort and convenience, driver assistance, and fuel efficiency. Consumers showed the most interest in rear-vision cameras and collision and blind-spot detection and prevention systems.

The AutoTECHCAST report also found that 53% of drivers believe the auto industry is doing a good job in developing features that improve safety and reduce driving distractions. 73% of drivers said they are much more likely to purchase a vehicle with blind spot detection and similar features than one without. Consumers are also starting to care more about the reputation of the company they’re buying from.

The survey also found that connected car features are one of the least-known parts of auto technologies, with a third of respondents not knowing they existed, and millennials being the most interested generation in new car technologies. Overall, though, US drivers know more about cars and new technologies in 2016 than the last three Nielsen surveys have indicated.